Monday, May 14, 2018

πŸ“₯πŸ“€❗️✨The Marketing Magic of IFTTT! ✨❗️πŸ“€πŸ“₯

by Daniel L Rappaport

Admittedly, Pazzaria Productions is a very new company. We are just now gaining traction with our valued audience and our guests.

This is why, when a guest reaches out to us and asks us to write a blog article on a subject that they want, we are not only more than happy to oblige, but feel that it's absolutely our duty to do so.

This guests's name is Malcolm Pollock. He is the writer of a gorgeous iBook on Tai Chi. Something particular of note is that this iBook was created with iBooks Author, as well as Adobe's brilliant Spark Post software.

Both pieces of software are used copiously by Pazzaria Productions.

Thus far, we discuss Adobe Spark software in several blog posts on here.

Malcolm wanted a post specifically on IFTTT and how it works. True to Pazzaria DigiEd fashion, I will go into details as to how we use it.

IFTTT stands for If This Then That. We were on the hunt for something that would work with our social media, so that we can get the most bang for our buck.

With IFTTTT, we are able to post once to Instagram, and then have that same post be distributed to no less then six other social media networks nearly instantly.

How does this work?

It's actually really, really simple. IFTTT uses little pieces of code called applets. See the image below....

How does IFTTT know what profiles to make all of this happen with? You set it up through services.

Each service that you set up is another piece of the path that you can use.

In the beginning, if things aren't working out exactly as you want, just go in and tweak, tweak, tweak. With IFTTT, if there is a will, there is a way.

For me, I was having trouble getting Instagram posts to go to Google+. After much searching, trial and error, I discovered that you have to go through Buffer in order to get this to work.

If you can't find your service within IFTTT's search, use Google. Something (if not a number of them) should come up in search.

That's basically it. Like I said, it's really easy.

If there are any questions, feel free to ask below in the comments.

Please be sure to visit Malcolm's iBook!

Thanks so much!

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