Saturday, May 19, 2018

✨πŸ“šWhat's in a Book Title?πŸ“š✨

by Daniel L Rappaport

"You're never too old, too wacky, too wild, to pick up a book and read to a child."
 - Dr. Seuss

• The Spellbook
• Spark the Flying Frog
• The Legend of the Lost Rose

This is the current trilogy of the works of Daniel L Rappaport, which are part of the current legacy that is Pazzaria Productions.

What's in a book title? This is a great question. After all, it's often one of the first things that people see, when browsing for books and it is of great importance.

Do I name it after a main character? An important event in the story? Keep it short? Make it long? Etc...

I will just tell you about my own journey, and perhaps something can be learned from that?

I wrote the entire trilogy completely backwards. After all, it's important to know the end, so that you know how to get there. The Legend of the Lost Rose is the longest and is the first of the three. 

Then, I saw that in film, prequels were all the rage. So, I thought that I might try my hand at one, and write Spark the Flying Frog.

Sales and marketing wise, something just wasn't quite right. The two works didn't fit into the Pazzaria Productions' mission statement quite well enough.

Then, it hit me. Ah ha! A third work to tie the other two together! It makes perfect sense!

The Legend of the Lost Rose is, at it's core, a legend. The rose plays a heavy role in the book, so I thought that I would include that. It's kind of lost, and kind of not, depending upon who you ask. During the writing of the book, the title just sort of hit me.

I didn't question it too much. I don't really sit around and mull over much of what I do. I am confident that my work is good and more often then not, I just want to get it out there.

For Spark the Flying Frog, I wanted to center around the main character. A tiny frog, with wings, flying about is totally cute and adorable. For this one, I knew the name before I wrote the work, because I had written The Legend of the Lost Rose.

For The Spellbook, I wanted to do something that centered around the wizard coven, in The Legend of the Lost Rose, just a bit. Or, at least, this idea of Wicca being the central backbone religion of the planet of Light (where everything takes place). 

Keep the titles short or long?

I am always a fan of short titles. Well, at least, as short as I can make them, while still getting the message across. You don't want to write the book on the front cover of 
the book!

The title serves as a name. It works in a similar psychological way that a brand for a company does. It's your very first entrance into what the book is about. 

So, these are my thoughts on book titles. Keep 'em short, engaging and certainly have something to do with the work!

Monday, May 14, 2018

πŸ“₯πŸ“€❗️✨The Marketing Magic of IFTTT! ✨❗️πŸ“€πŸ“₯

by Daniel L Rappaport

Admittedly, Pazzaria Productions is a very new company. We are just now gaining traction with our valued audience and our guests.

This is why, when a guest reaches out to us and asks us to write a blog article on a subject that they want, we are not only more than happy to oblige, but feel that it's absolutely our duty to do so.

This guests's name is Malcolm Pollock. He is the writer of a gorgeous iBook on Tai Chi. Something particular of note is that this iBook was created with iBooks Author, as well as Adobe's brilliant Spark Post software.

Both pieces of software are used copiously by Pazzaria Productions.

Thus far, we discuss Adobe Spark software in several blog posts on here.

Malcolm wanted a post specifically on IFTTT and how it works. True to Pazzaria DigiEd fashion, I will go into details as to how we use it.

IFTTT stands for If This Then That. We were on the hunt for something that would work with our social media, so that we can get the most bang for our buck.

With IFTTTT, we are able to post once to Instagram, and then have that same post be distributed to no less then six other social media networks nearly instantly.

How does this work?

It's actually really, really simple. IFTTT uses little pieces of code called applets. See the image below....

How does IFTTT know what profiles to make all of this happen with? You set it up through services.

Each service that you set up is another piece of the path that you can use.

In the beginning, if things aren't working out exactly as you want, just go in and tweak, tweak, tweak. With IFTTT, if there is a will, there is a way.

For me, I was having trouble getting Instagram posts to go to Google+. After much searching, trial and error, I discovered that you have to go through Buffer in order to get this to work.

If you can't find your service within IFTTT's search, use Google. Something (if not a number of them) should come up in search.

That's basically it. Like I said, it's really easy.

If there are any questions, feel free to ask below in the comments.

Please be sure to visit Malcolm's iBook!

Thanks so much!

Saturday, May 12, 2018

πŸ—£❗️The Art of Elegant Marketing...❗️πŸ—£

by Daniel L Rappaport

"Round about the cauldron go!
What we create, only we know."
 - The Wizard Coven

None so truer words have been spoken by so competent a wizard!

These lines are not only used in our latest social media marketing campaign, but they are also in the very product that is coming your way, from us.

I believe that it is important for these to be done in triple and at around the same time of day. Pazzaria Productions' social media numbers are absolutely growing due to the way that we do marketing.

The software used to create the above pieces is called Adobe Spark Post. It makes creating gorgeous branded posts a complete snap!

I am using this mystery product to create and inspire the marketed content. As I am building the product, so too will more beautiful pieces come from it.

Once I have a piece, that then leads to creating things like this blog post. Pazzaria Productions is represented on no less then seven social media networks. How can one person possibly have the time to engage with so many?

I don't get a lot of sleep.

Seriously.... I use a wonderful piece of software called If This Then That. This allows me to post once on Instagram, and then IFTTT sends it out to the other six.

I must strongly caution against just being a babble machine. You have to engage with others. I download all of the social media apps, and have them in a folder on my mobile device.

Then, during any sort of downtime in my life, I pop them open and engage in conversations. This brings traffic to your social media profiles, and people will take a look at what it is you have to offer, because they like you.

I then take the link to this blog and stick it in an e-mail campaign, that I send out directly after the social media posts are distributed.

It's important to note that when I send out my social media posts, in the description, I do use appropriate emoji (✨πŸ˜ƒ❗️etc...) before and after a main heading (like the heading to this blog post, which is a first for this blog, by the way!).

A huge part of marketing is the synergistic way that it all works together.

What I am currently doing is growing my audience, through these methods. When mystery product finally launches, I will have an audience ready, willing and waiting to see what it is, and then engage in acquiring it very, very quickly.

Of course, no digital online marketing would be complete without a website. I have created ours with Adobe Spark Page. Again, putting it together was a snap! The Adobe Spark products were created with the small business in mind, whom may not have the time, money or resources to hire out a professional marketing firm.

A website should be your command central home for your company, and be a place where everything that you have is linked back to.

That's it for today!

Thanks so much, and please stay tuned for more exciting blog posts!

Friday, May 4, 2018

Marketing Your Product to Pieces

by Daniel L Rappaport

"We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths."
 - Walt Disney

At this time, we are in the process of creating a revolutionary new product, that I can't give really any detail on. At the moment, we are referring to it as "A New Hub".

I have envisioned the complete product, and while I am building it, I am using pieces of it, to market it.

This creates intrigue and invites my guests to ask questions.

These pieces of marketing get distributed throughout our social media empire.

It's important to do so on a regular and consistent basis, as well as to interact with your guests and provide value.

Doing so increases your numbers.

Has this method of marketing been done before?

I would say, here and there. You may get a video here or a publication there. I don't know of any entertainment marketing campaigns that will go quite as deep as we are planning.

Please stay tuned to see how it develops!

Back to Pazzaria Productions