Saturday, May 19, 2018

✨πŸ“šWhat's in a Book Title?πŸ“š✨

by Daniel L Rappaport

"You're never too old, too wacky, too wild, to pick up a book and read to a child."
 - Dr. Seuss

• The Spellbook
• Spark the Flying Frog
• The Legend of the Lost Rose

This is the current trilogy of the works of Daniel L Rappaport, which are part of the current legacy that is Pazzaria Productions.

What's in a book title? This is a great question. After all, it's often one of the first things that people see, when browsing for books and it is of great importance.

Do I name it after a main character? An important event in the story? Keep it short? Make it long? Etc...

I will just tell you about my own journey, and perhaps something can be learned from that?

I wrote the entire trilogy completely backwards. After all, it's important to know the end, so that you know how to get there. The Legend of the Lost Rose is the longest and is the first of the three. 

Then, I saw that in film, prequels were all the rage. So, I thought that I might try my hand at one, and write Spark the Flying Frog.

Sales and marketing wise, something just wasn't quite right. The two works didn't fit into the Pazzaria Productions' mission statement quite well enough.

Then, it hit me. Ah ha! A third work to tie the other two together! It makes perfect sense!

The Legend of the Lost Rose is, at it's core, a legend. The rose plays a heavy role in the book, so I thought that I would include that. It's kind of lost, and kind of not, depending upon who you ask. During the writing of the book, the title just sort of hit me.

I didn't question it too much. I don't really sit around and mull over much of what I do. I am confident that my work is good and more often then not, I just want to get it out there.

For Spark the Flying Frog, I wanted to center around the main character. A tiny frog, with wings, flying about is totally cute and adorable. For this one, I knew the name before I wrote the work, because I had written The Legend of the Lost Rose.

For The Spellbook, I wanted to do something that centered around the wizard coven, in The Legend of the Lost Rose, just a bit. Or, at least, this idea of Wicca being the central backbone religion of the planet of Light (where everything takes place). 

Keep the titles short or long?

I am always a fan of short titles. Well, at least, as short as I can make them, while still getting the message across. You don't want to write the book on the front cover of 
the book!

The title serves as a name. It works in a similar psychological way that a brand for a company does. It's your very first entrance into what the book is about. 

So, these are my thoughts on book titles. Keep 'em short, engaging and certainly have something to do with the work!

Monday, May 14, 2018

πŸ“₯πŸ“€❗️✨The Marketing Magic of IFTTT! ✨❗️πŸ“€πŸ“₯

by Daniel L Rappaport

Admittedly, Pazzaria Productions is a very new company. We are just now gaining traction with our valued audience and our guests.

This is why, when a guest reaches out to us and asks us to write a blog article on a subject that they want, we are not only more than happy to oblige, but feel that it's absolutely our duty to do so.

This guests's name is Malcolm Pollock. He is the writer of a gorgeous iBook on Tai Chi. Something particular of note is that this iBook was created with iBooks Author, as well as Adobe's brilliant Spark Post software.

Both pieces of software are used copiously by Pazzaria Productions.

Thus far, we discuss Adobe Spark software in several blog posts on here.

Malcolm wanted a post specifically on IFTTT and how it works. True to Pazzaria DigiEd fashion, I will go into details as to how we use it.

IFTTT stands for If This Then That. We were on the hunt for something that would work with our social media, so that we can get the most bang for our buck.

With IFTTTT, we are able to post once to Instagram, and then have that same post be distributed to no less then six other social media networks nearly instantly.

How does this work?

It's actually really, really simple. IFTTT uses little pieces of code called applets. See the image below....

How does IFTTT know what profiles to make all of this happen with? You set it up through services.

Each service that you set up is another piece of the path that you can use.

In the beginning, if things aren't working out exactly as you want, just go in and tweak, tweak, tweak. With IFTTT, if there is a will, there is a way.

For me, I was having trouble getting Instagram posts to go to Google+. After much searching, trial and error, I discovered that you have to go through Buffer in order to get this to work.

If you can't find your service within IFTTT's search, use Google. Something (if not a number of them) should come up in search.

That's basically it. Like I said, it's really easy.

If there are any questions, feel free to ask below in the comments.

Please be sure to visit Malcolm's iBook!

Thanks so much!

Saturday, May 12, 2018

πŸ—£❗️The Art of Elegant Marketing...❗️πŸ—£

by Daniel L Rappaport

"Round about the cauldron go!
What we create, only we know."
 - The Wizard Coven

None so truer words have been spoken by so competent a wizard!

These lines are not only used in our latest social media marketing campaign, but they are also in the very product that is coming your way, from us.

I believe that it is important for these to be done in triple and at around the same time of day. Pazzaria Productions' social media numbers are absolutely growing due to the way that we do marketing.

The software used to create the above pieces is called Adobe Spark Post. It makes creating gorgeous branded posts a complete snap!

I am using this mystery product to create and inspire the marketed content. As I am building the product, so too will more beautiful pieces come from it.

Once I have a piece, that then leads to creating things like this blog post. Pazzaria Productions is represented on no less then seven social media networks. How can one person possibly have the time to engage with so many?

I don't get a lot of sleep.

Seriously.... I use a wonderful piece of software called If This Then That. This allows me to post once on Instagram, and then IFTTT sends it out to the other six.

I must strongly caution against just being a babble machine. You have to engage with others. I download all of the social media apps, and have them in a folder on my mobile device.

Then, during any sort of downtime in my life, I pop them open and engage in conversations. This brings traffic to your social media profiles, and people will take a look at what it is you have to offer, because they like you.

I then take the link to this blog and stick it in an e-mail campaign, that I send out directly after the social media posts are distributed.

It's important to note that when I send out my social media posts, in the description, I do use appropriate emoji (✨πŸ˜ƒ❗️etc...) before and after a main heading (like the heading to this blog post, which is a first for this blog, by the way!).

A huge part of marketing is the synergistic way that it all works together.

What I am currently doing is growing my audience, through these methods. When mystery product finally launches, I will have an audience ready, willing and waiting to see what it is, and then engage in acquiring it very, very quickly.

Of course, no digital online marketing would be complete without a website. I have created ours with Adobe Spark Page. Again, putting it together was a snap! The Adobe Spark products were created with the small business in mind, whom may not have the time, money or resources to hire out a professional marketing firm.

A website should be your command central home for your company, and be a place where everything that you have is linked back to.

That's it for today!

Thanks so much, and please stay tuned for more exciting blog posts!

Friday, May 4, 2018

Marketing Your Product to Pieces

by Daniel L Rappaport

"We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths."
 - Walt Disney

At this time, we are in the process of creating a revolutionary new product, that I can't give really any detail on. At the moment, we are referring to it as "A New Hub".

I have envisioned the complete product, and while I am building it, I am using pieces of it, to market it.

This creates intrigue and invites my guests to ask questions.

These pieces of marketing get distributed throughout our social media empire.

It's important to do so on a regular and consistent basis, as well as to interact with your guests and provide value.

Doing so increases your numbers.

Has this method of marketing been done before?

I would say, here and there. You may get a video here or a publication there. I don't know of any entertainment marketing campaigns that will go quite as deep as we are planning.

Please stay tuned to see how it develops!

Sunday, April 29, 2018

How I Compose Music 2 - Reader Q & A...

by Daniel L Rappaport

A very kind reader of mine decided to ask me a number of excellent questions, as it relates to music composition.

Rather then simply answer my guest via the same way that they were asked to me, I thought I might make a blog post out of them, so that many people many receive the benefit of the answers.

This is an addendum to the prior blog post: How I Compose Music.

As well, I have graduated out of GarageBand, and I am now working in Logic!

Here they are:

Can you add some more detail to this? 

Based on what you've written in the blog piece, it sounds like you're just curating loops rather than actually composing original music from scratch. If that's the case, how are you generating melodies?
So, that depends upon the scenario. What I do is when I am viewing a video, I try to think about what the tone and style of the music might be, and then just hear what I think it could be, in my head.

Often times, I may get inspired by actual loops. Often, within the library of loops, they are grouped by name. Ex: Irish Frost. Klezmer Bend. Etc... I often start off in the strings section (because they are the "meat" of the orchestra), and audition melodies. If I find one that I like, I then type in the name of that loop, and see what other instruments come up for it.

I am not just curating loops, copying and pasting anything existing, etc.., All of the music is my own original stuff. 

The way I am putting them together is entirely different then how someone else might.

Often, I won't use a set of loops verbatim either. I will cut them up and rearrange them to create the melody that I want.

I also very much try to keep an open mind. Sometimes, I will take two, three or even four different sets of melodies and put them together.

Another angle of mine is that I try to stay as worldly as possible, should the subject matter speak to that. Think Cirque du Soleil. They use instrumentation and styes from all around the world to create their extremely unique show soundtracks. This not only puts them in a class by themselves, but also lends them to a category all of their own.

How do you match the music to the atmosphere of the story you're soundtracking?
So, I hinted on that above. Again, it's all about what energy and genre the loops are giving me. If I am working with a hip fashion piece, I may not start with strings or woodwinds.

If I am working on a fantasy piece, hip hop is definitely not my go to.

Here are some examples of my work:
The iBooks described herein will be published very soon, which is why you
don't see them at our website.

Explainer Video: About the Magick! : Exclusively from Pazzaria Productions Epic Fantasy Studio

This is theme music that generally describe the worlds of Pazzaria Productions:
Pazzaria Productions Theme Music by Daniel L Rappaport


I would also, very much like to talk about artistic creativity, here, as I believe that this discussion may warrant it?

I don't have any magical or mystical creative powers. I suppose that I have certain creative "gifts" that allow me to do what it is that I do?

If there are those out there who are frustrated that they can't do something, I would advise them to work through it, jump in with two feet, and work at it.

My background is digital media. I have about 20-25 years of experience with it, and am quite proficient and many Adobe Creative Cloud programs.

Do you think that I just walked up to Photoshop one day, and started creating logos, editorial, etc..?? Heck no!

It took me a very long time (perhaps over a year) to learn that program.

After Effects is no easy walk in the park either.

The fact that Adobe CC can do so much just makes my creativity explode, in a good way.

Work at it. That's the only way that you will be able to master anything.


I hope that the above helped!

Feel free to comment below and reach out with more!

Thanks so much!

Saturday, April 28, 2018

How I Compose Music...

By Daniel L Rappaport

I have been composing music for at least ten years. It’s an incredibly thrilling and exciting experience to put together various random sounds into something that is cohesive, has a language all it’s own and makes sense.

I have been studying music for a much longer period of time. What I am suggesting here is that you don’t really need any formal musical training to create a masterwork.

The way that I compose is with loop based music editing. This is an awesome way to make music, and I have to attribute Apple, with it’s push of Soundtrack Pro (remember that?!), and it’s heavy description of creating music with loops. When I saw that, my musical creative mind exploded with ideas. For the first time, it is possible to compose music, without having to know how to write a single note on a staff.

Another big, important part is that the software snapped together the rhythms of the loops, so nothing is ever out of sync. This happens only so much, and within a certain range. You still need to zoom in to your timeline, to make sure that thing are lining up.

I would just go into the software, throw some loops around, and see what you can do. You can’t break anything, so don’t be too worried or scared. 

For musical loops, I would definitely seek out as many as you can. GarageBand comes with a lot. You can also try loopmasters. They have a really large library. When you sign up, they also give you a lot of loops, for free. I only keep mine on my hard drive, when I am using them. The total of my loops library is 50GB. So, you may want to back it up, when not in use.

I am currently composing music for our next gen, extremely innovative new form of entertainment. With this particular video, I used stock, just because I wanted to get it out fast (which is totally fine to do so, by the way).

Please go to the second part of this blog post, as there are links to my music compositions there.

Now, this tutorial would require you to at least have a basic understanding of how GarageBand and Adobe Audition work. GarageBand is essential. For the post processing, you can use any digital audio workstation (or D.A.W.) that you wish. A very popular one is Pro ToolsLogic Pro is also widely used.

For me, GarageBand came with my Mac, and Audition comes with my Adobe Creative Cloud subscription. Because CC includes so many different software applications, for an amazing monthly price, I see no reason in investing in anything else.

With that being said, many people use some of the other D.A.W.s in their work, and may already own a copy. I would say that if you know how to use one, picking up another isn’t that much of a learning curve. They are all extremely similar.

When I start compose a piece, I have an idea of what it is I want to do. In the case of the theme, I knew that I wanted something iconic. I kept it around two minutes, because this is my first foray, with Pazzaria Productions, into music. So, it was important to keep it easily digestible. The piece is also completely free.

Once I go in, and favorite the loops that I want to be my theme, I then start to just throw them into tracks, and play around. The piece progresses as I hear, in my head, what the loops start to inspire.

Feel free to cut up, reverse, change the melody, etc… You aren’t stuck to what the loop gives you.

After I get a sense of the direction, I then start to seek out other instrumentation that I feel might go along with what it is I have laid out.

You definitely want to think about the different parts of the orchestra, and how you can best use those sections to create what you want.

When you are composing it’s easy to get bogged down into creating the perfect stereo mix, audio effects, EQ, etc… Don’t do that, until the end. That’s what something like Audition is for. Your D.A.W.s will have far better, and more precise tools then GarageBand for that.

Do use your volume rubber bands and keyframes copiously! Also, watch your levels.

For me, I like to kind of throw tradition out the window, just a little bit. What can your bring to the table, that is new, that nobody else is doing? When possible, I like to think about combining different styles and instrumentation from around the world.

What happens when you mix something from traditional India, with contemporary House?

Only do this, if it serves whatever point you are trying to make, however.

After you have something that you like, save off an AIFF. You want it to be high quality, for your D.A.W.

When in Audition, go to town with your EQ, compression, effects, panning, etc… But, not too much! Make sure your composition takes center stage!

For my theme, I saved it off as a high quality, 320 kbps MP3. At about two minutes, this yielded a file that is about 4 MB. For my free, web download, this is more then plenty. Adjust to your individual needs.

So, that’s that! Hopefully, I have opened up your mind to how you can be a musical composer! When done with quality, integrity and love, people are completely wowed!

Have fun!

Feel free to share your work with me, and ask questions in the comments!

Wednesday, April 25, 2018

Our Journey Into Imagination!

by Daniel L Rappaport

"One little spark, of inspiration
Is at the heart, of all creation.
Right at the start, of everything that's new.
One little spark, lights up for you."
 - Richard and Robert Sherman
© Disney

Lately, we have been incredibly imaginative. Often, artists
are asked where they come up with their creativity.

As an artist myself, the only answer that I can give is that
I get visions in my head, and then just find a way to make
them come to life.

It's an energy from within, that has to come out. Perhaps 
you like to go to the gym, cook, write, dance, work with numbers,
do science, etc...?

I would venture to say that it the will to create something all
comes from a similar place.

Along with creativity, I have a drive for innovation as well. Pazzaria Productions
is currently creating epic fantasy iBooks and music. We have already created two
works (which I can't talk about, unless you already know. You can find one of them
by going here, and looking for it.), with one more on the way.

This will move and propel the ebook publishing industry forward by introducing a methodology that ties directly back to our mission statement.

It's a more immersive way of looking at the niche.

How do I come up with stuff like this?

I look and keep up with the landscape of works that are out there, and seek out what I feel could be improved.

I then make that happen.

Hopefully, this has helped out with your own creativity, imagination and innovation!

Wednesday, April 18, 2018

An Innovative Marketing Thrust!

An Innovative Marketing Thrust

by Daniel L Rappaport

Hello all! Pazzaria Productions is back with full force! We have been absent a bit, as we were researching some best business practices. Rest assured, we aren't going anywhere anytime soon. 

Please expect regular and periodic postings to this blog, as news becomes available!

So, marketing is, in truth, a total machine. You insert social media, e-mail, news content, etc... into one end of it and (provided you have a great product to back it up with) out the other end, money should come.

Think of it as creating your own ATM that prints money.

How is Pazzaria Productions doing so, and what have we learned?

The way that we are moving forward is definitely a “no holds barred” approach. As one studies online marketing, there are often two schools of thought for social media. One is to only utilize a limited number of accounts, that are best for your niche, and focus on those.

The other is to spread yourself out amongst as many as you can handle. Pazzaria Productions is going to move forward with this approach.


Because you never know what parts of your future audience are hiding under these stones.
Google+ and Pinterest are, arguably, less popular then Facebook and Twitter, but could hold tremendous traffic value.

Social bookmarking sites, such as Reddit and Stumbleupon are also excellent traffic generators.

We can pretty much automate a lot of this with IFTT.

Another big key is that of consistency. Posting and interacting with your audience, on a regular basis (should be at least a few times a day) is how you build that audience.

Another big part of this is e-mail marketing. This is where you give away an important piece  of downloadable content, that has to do with your mission statement, products, etc... in return for an e-mail address.

You then send out pertinent e-mails, to your list, about 3-4 times a week, selling your products.

Of course, you also want to create press releases, and then post those on your website, in an archival type of format, as they are fantastic for SEO.

Distribute those accordingly.

As well, just look at this blog! Notice that ad at the top? It's there for a reason.

When an article is published, it is then pinged out to several different services, as well as
created into a post, and published out to all of my social media profiles, as mentioned above.

Do everything listed above, with consistency and passion, and you can totally make money.

Thanks so much for reading. 


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