Sunday, October 15, 2017

Marketing the Marketing

By Daniel L Rappaport

In the wide, wonderful world of marketing there are what seems to be nearly limitless classes that you can take, expensive programs and methods that you can purchase, people that claim that they have THE silver bullet solution to riches, etc…

I know. I’ve been there, and spent way too much money on much of what is repeat information, always looking for that “silver bullet” approach.

The hard and true fact of the matter is, there isn’t one.

What we have here are a few brief explanations, and some truly awesome tools to make your marketing life easier, more quantifiable and receive some quality and true results.

Do all methods work? To some degree, or another, yes. Do some work better then others? Absolutely.

Do you have to be an art and graphic genius to create amazing marketing? Not necessarily. 

On Branding

Big Tip

Kind reader, I am here to tell you the number one, key factor to successful marketing of any kind. That’s right. I said ANY kind.

That is…..


Whatever methods that you choose, be consistent with it. It’s how you build your audience.

If someone told me this a number of years back, I would have a lot more money in my pocket.

On Money and More Tips

When it comes to spending money, when you are starting out, less is always more. Why? You don’t want to spend hundreds, or thousands of dollars on a radio ad, only to find that no one purchases your product.

I have a select few marketing methods, that I practice over and over again. The results have been wonderful. This is within reason. Pazzaria Productions is only a handful of months old (in terms of our refresh, and pounding harder then we ever have). 

You are, definitely, going to want to experiment around, and see what methods work for you. Don’t go hog wild, and choose a ton. It’s a waste of time, money, and is difficult to quantify and analyze.

On Social Media

If I might be able to use Pazzaria Productions as an example…

We are on three social media accounts. Not three. Not fifty, Not even five. Why only three? Because we can focus on those three, and build those communities. We are doing it organically. Is it a slow process? Certainly. In the beginning, it will be. We have seen growth. The more people like and follow, the more engagement are seeing. The list, under the Facebook bell icon, day by day, after it is cleared, continues to grow the next day.

These social media accounts are on Facebook, Twitter and Instagram. I lied! We have a YouTube channel as well. However, at this time, we are only using it to store our video, with no engagement. Why? We can’t do so in a meaningful way - yet. This is an area that we will grow with.

Pazzaria Productions is based out of Southern California. We tend to post at night. The next morning, our engagement is excellent. This has proven to be more effective then posting during the day. The thought on this is that the rest of the world is much larger then just the U.S.A. So, due to numbers, our engagement is more.

When we do pay for any kind of advertising, it is for something big and specific. An example of this would be a trailer for one of our iBooks.

We use Adobe Spark Post to easily create the posts, and then post once per day, on each of the main three social media accounts.

An Exploding Bomb

Do NOT just post post post post and post with no engagement with your users. You HAVE to give back to your community! This does several things. It shows the world that this isn’t just about you. It provides an opportunity to spread your word and products even further. You never know who your next customer will be. Showing good feelings to the world is always a super great way to show positivity when you post that ad about your next product. Give back, in this manner, far more then you post and it will do you well.

Lifestyles of the Rich and Famous

This brings me to another very important point.

There absolutely, unequivocally, universally, forever and ever, is NO SUCH THING as an overnight success!

I don’t care how rich, amazing, wide your network is, etc… EVERYONE started somewhere, and BUILT their way to the top.

One very recent area of growth for us is that we are starting to be in the news! Here is our press site. Go here, and click on “Radio”.  We got this through Daniel at DTong Radio. His network is far larger than anything that Pazzaria Productions has, as of yet. Again. Here comes that term “consistency”, right? By putting together a plan with him, over the next several months, or perhaps years (he’s that good), we can, very inexpensively, create a marketing campaign, across several of his gigs, that will be fruitful for Pazzaria Productions.

Are we relying solely on what he does with his gig, for our synergistic purposes? Nope! We then take what he has done, and disseminate throughout our own marketing. That’s right! Marketing the Marketing!

You can see how one’s empire grows, as one is consistent, and slowly builds. Google loves this as well, in terms of SEO, on many different levels.

Build that Synergy! One - Two Three - One - Two - Three!

That’s another key word, actually. This idea of building. The title of this article is “Marketing the Marketing”.

Still another word, that I love, is “synergy”. Part of that synergy is this blog. With this very post, I have introduced you to our website, and our social media accounts. With any luck, you might visit those, and engage further. 

NEVER, EVER turn down a way to cross promote! This is what builds strong businesses!

On Blogging

So, after this article is published, it will be linked through on our social media accounts and posted in pertinent Facebook groups, the RSS will be pinged through a few aggregators, and it will be linked on Reddit and SumbleUpon.

I’d love to go on, but this article is long enough. Yes. That’s a blogger tip! Don’t make your articles too long! This one is a little bit longer then most of the others that I have written. It’s also an experiment to see how one, just a tad longer, does vs. the others.

All of the above may seem like a lot to do, and it is. Take it one step at a time. Create a defined plan and stick to it, slowly adding and adjusting along the way.

I hope that you have enjoyed this post, and maybe even found some humor in it? The jokes get worse as time goes on!

If you have any questions, never hesitate to reach out at:

Daniel L Rappaport
CEO and Owner
Pazzaria Productions

Thank you kindly for reading. 

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