By Daniel L Rappaport
We at Pazzaria Productions, decided to go ahead and jump right in to creating an online store. Our Pazzaria "P" logo is very popular, so it made sense to start out with that. In the marketing world, the logo is the entrance to any company.
The two companies that made sense, to look at, to create a web online store, are cafepress and Zazzle. After having ordered samples from both companies, from my store site, we decided to go with Zazzle. The quality is better, they have a larger selection, as well as many unique items that cafepress does not have.
In my store, our favorite item is the marble stone magnet. We would've never have dreamt that our logo could ever be anywhere near marble! It's so cool!
It's relatively easy to create a store. At first, we highly recommend just going in and playing around with how images are uploaded, products and collections are created, and how the store is made.
If you do wish to create a collection, make sure that your products are created within the same store that your collection resides within. If you don't you will need to recreate them within the proper store.
As well, we created headers for both the main "home" store as well as the Pazzaria Productions Logo Collection.
Another important part is the margin. Zazzle sets their base price. You set, and keep your profit. We wish to position ourselves as a mid to high end retailer, so we priced our merchandise a bit higher. We also don't have a ton of items. We decided, specifically, to not slap our logo on every item in the Zazzle canon. Rather, we diligently selected items that we felt our logo would make sense on.
When a guest orders an item, it is printed on demand, and then shipped to the home. Zazzle handles all of the sales, specials, guest service, etc...
All you have to focus on is being an artist, and have a splash of business sense, so you know how to price your items.
For us, this is just the start!
In the near future, we are going to be coming out with two more collections! One will focus on The Legend of the Lost Rose and the other, The Toy Maker.
We hope that you enjoyed this mini guide on how to create a Zazzle shop. If you have any questions, don't hesitate to reach out!