Tuesday, July 25, 2017

How We Created Our Zazzle Online Store

Pazzaria Productions Logo Merchandise

By Daniel L Rappaport

We at Pazzaria Productions, decided to go ahead and jump right in to creating an online store. Our Pazzaria "P" logo is very popular, so it made sense to start out with that. In the marketing world, the logo is the entrance to any company.

The two companies that made sense, to look at, to create a web online store, are cafepress and Zazzle. After having ordered samples from both companies, from my store site, we decided to go with Zazzle. The quality is better, they have a larger selection, as well as many unique items that cafepress does not have.


It's relatively easy to create a store. At first, we highly recommend just going in and playing around with how images are uploaded, products and collections are created, and how the store is made.

If you do wish to create a collection, make sure that your products are created within the same store that your collection resides within. If you don't you will need to recreate them within the proper store.

As well, we created headers for both the main "home" store as well as the Pazzaria Productions Logo Collection.

Another important part is the margin. Zazzle sets their base price. You set, and keep your profit. We wish to position ourselves as a mid to high end retailer, so we priced our merchandise a bit higher. We also don't have a ton of items. We decided, specifically, to not slap our logo on every item in the Zazzle canon. Rather, we diligently selected items that we felt our logo would make sense on.


When a guest orders an item, it is printed on demand, and then shipped to the home. Zazzle handles all of the sales, specials, guest service, etc...

All you have to focus on is being an artist, and have a splash of business sense, so you know how to price your items.

For us, this is just the start!

In the near future, we are going to be coming out with two more collections! One will focus on The Legend of the Lost Rose and the other, The Toy Maker.

We hope that you enjoyed this mini guide on how to create a Zazzle shop. If you have any questions, don't hesitate to reach out!

Tuesday, July 11, 2017

About the Pazzaria Productions Logo Corporate Design

Pazzaria Productions Logo Progression

by Daniel L Rappaport

When initially setting out to create the Pazzaria Productions logo, we wanted something fantastical, unique, as well as something that spoke about the whole company in one icon.  So, we set out to do this in a fairly simple way.
Using the single "P" seemed to be a great way to go.  This also enforces the name of the company, in a memorable way.

Once we knew this, we set out to research fonts and colors.  Pretty early on, we knew that we wanted to have the green, transitioning into the purple, transitioning into the brown.  Green and purple are used all over the place, in fantasy. The brown is ground the piece, and to give it a feeling of growing.

The "P" is made up of three different fonts, overlaid, with the best parts selected, to give our message.  There is one, very famous magical company where the inspiration is quite present. Can you guess what it is?!

After we had a black and white icon, we then scanned that into Adobe Photoshop, and added the color with the gradient tool.  We then applied a chiseled bevel effect.
In terms of the wording for "Pazzaria Productions" we felt that placing the large "P" over the company name would give it a nice flow.

The Goudy Old Style, set in gray, stuck with our logo for a very long time. To this day, we quite enjoy it.  Then, Adobe Spark Page changed everything.  In one of their templates, they have a font called Storybook.  We felt that this font spoke much more to the spirit of the company.  We also changed the color of it from gray to purple, to fit in better with the "P".

So, that's our company logo!

Back to Pazzaria Productions