Thursday, August 10, 2017

My Writing Process

by Daniel L Rappaport

When I set out to write a novel, I often like to begin with the sense of what the entire world is going to be like, in my head. I wouldn’t have every single detail worked out, from the get go. 

I often begin with what kinds of characters that will be in the work.  While I am setting up the world, and what is going on in that world, I like to leave the title until I have a better grasp on what is going on.

After writing about the first there to six chapters, the title will come to me. It is perfectly okay to change the title, should you feel the need, as you are completing the work.

For the names of the characters, I will sometimes combine two concepts Into one. As an example, for the Apovil, that name is a cross between the word “evil” and the Egyptian snake demon god “Apophis”.

Characterizations then just come from the name, and at that point, art starts to form. I like to bring on an artist to create scenery, characters, etc… It really helps to define the world. When creating art, I like to give my artists simple descriptions, without too much detail. I find that I like to see what is inside the head of the artist, a lot of times. If I have a batch of art that is already done, I will sometimes present it to another artist, so that they can get a visual reference for new art.

As I am moving forward, and developing the character arcs, I am also thinking about what kinds of adventures are to happen. I do think about what I have seen and read in other works. A lot of inspiration comes from literature, film and theme parks.

It is also, often said to begin with the end in mind. This way, you have a sense of direction, and the plot can “write itself”. Sometimes this can work, and sometimes not. I believe that it is a great idea to have a concept of what the end might be like. Don’t set it in stone if it should change.

I think that the element of a relationship and/or love story of some kind is very important. You really should have an emotional context to make your characters more realistic.

Also, if you introduce a religious backbone for your world, it will add another layer of depth. For The Legend of the Lost Rose, this happens to be Wicca. This is a direct springboard that explains how the magick is accomplished, when it needs to be rendered.

For the number of chapters to create, I like to cut it off at twenty. Anything less feels to short anything more feels to long, especially for my target audience.

In terms of editing, if you are a master at formatting and grammar, I definitely wouldn’t spend the time and money on an editor. May successful authors edit the work themselves. As well, if you feel very strongly about the creative content, I would’ve have anyone touch it. Should you feel that you need assistance in these areas, by all means, seek it.

For publishing The Legend of the Lost Rose, and The Toy Maker, I have chosen to go exclusively with Apple. This means that I am creating in iBooks Author, and self publishing with iTunes. I do have animation, and that is done in Keynote. Any video that I create could be done in a variety of programs.


The technology. I can create a far more immersive experience with Apple than anything that Amazon is currently offering. As well, especially for The Toy Maker, I would be using the software in a cutting edge way, that other people have not thought of.

Therefore, I am creating another point that I think is extremely important. That is one of innovation and market differentiation.

I believe that it is absolutely key that you don’t write just another fantasy novel (or whatever your genre is). Find some technical/artistic/immersive, etc.. way (or whatever it is) to do what nobody else out there is.

Wednesday, August 2, 2017

Our Current Production Thrust...

By Daniel L Rappaport

The Pazzaria Productions mission statement:
Everything that a guest would see, eat, buy, touch, do, wear, etc..., all has to do with their own personal adventure within our world.

So, how do we go about doing that?

The Legend of the Lost Rose iBook is currently in production. You can see a trailer for it here.

Utilizing this project, I would really love to answer this question.

The story is about a small frog named Spark, who just happens to have a pair of fairy wings, so that he can fly. Spark does not know magic. Rather, he is a brilliant, multi-talented artist. He is quite successful, with many gallery showings. However, the world comes to him, instead of the other way around.

He likes to just stay in his small home of a hole in the ground, and make work.

His planet, called Light, is dying. People aren't sure if it's because of a gigantic rose's roots, that stretch all the way around the planet, are losing their life force, or, if it's because of the huge, scary, dragon-like Apovil creature, crashing through towns, and causing extreme destruction.

Little does humble Spark know, he is a very important link to saving Light!

In addition to our heartwarming story, we are engaging our guests in new and different ways.

One way, here, is that within each chapter, we have a piece of merchandise, that is directly integrated into the story, and might just move your own personal adventure forward!

This is all currently in production, and we will be announcing its release very soon, so stay tuned!

Tuesday, July 25, 2017

How We Created Our Online Store

By Daniel L Rappaport

We at Pazzaria Productions, decided to go ahead and jump right in to creating an online store. Our Pazzaria "P" logo is very popular, so it made sense to start out with that. In the marketing world, the logo is the entrance to any company.

The two companies that made sense, to look at as a vendor are cafepress and Zazzle. After having ordered samples from both companies, we decided to go with Zazzle. The quality is better, they have a larger selection, as well as many unique items that cafepress does not have.

It's relatively easy to create a store. At first, we highly recommend just going in and playing around with how images are uploaded, products and collections are created, and how the store is made.

If you do wish to create a collection, make sure that your products are created within the same store that your collection resides within. If you don't you will need to recreate them within the proper store.

As well, we created headers for both the main "home" store as well as the Pazzaria Productions Logo Collection.

Another important part is the margin. Zazzle sets their base price. You set, and keep your profit. We wish to position ourselves as a mid to high end retailer, so we priced our merchandise a bit higher. We also don't have a ton of items. We decided, specifically, to not slap our logo on every item in the Zazzle canon. Rather, we diligently selected items that we felt our logo would make sense on.

When a guest orders an item, it is printed on demand, and then shipped to the home. Zazzle handles all of the sales, specials, guest service, etc...

All you have to focus on is being an artist, and have a splash of business sense, so you know how to price your items.

For us, this is just the start!

In the near future, we are going to be coming out with two more collections! One will focus on The Legend of the Lost Rose and the other, The Toy Maker.

In addition to those, we will also have separate merchandise, that will focus on our mission statement.

We hope that you enjoyed this mini guide on how to create a Zazzle shop. If you have any questions, don't hesitate to reach out!

Tuesday, July 11, 2017

About the Pazzaria Productions Logo

by Daniel L Rappaport

When initially setting out to create the Pazzaria Productions logo, we wanted something fantastical, unique, as well as something that spoke about the whole company in one icon.  So, we set out to do this in a fairly simple way.
Using the single "P" seemed to be a great way to go.  This also enforces the name of the company, in a memorable way.

Once we knew this, we set out to research fonts and colors.  Pretty early on, we knew that we wanted to have the green, transitioning into the purple, transitioning into the brown.  Green and purple are used all over the place, in fantasy. The brown is ground the piece, and to give it a feeling of growing.

The "P" is made up of three different fonts, overlaid, with the best parts selected, to give our message.  There is one, very famous magical company where the inspiration is quite present. Can you guess what it is?!

After we had a black and white icon, we then scanned that into Adobe Photoshop, and added the color with the gradient tool.  We then applied a chiseled bevel effect.
In terms of the wording for "Pazzaria Productions" we felt that placing the large "P" over the company name would give it a nice flow.

The Goudy Old Style, set in gray, stuck with our logo for a very long time. To this day, we quite enjoy it.  Then, Adobe Spark Page changed everything.  In one of their templates, they have a font called Storybook.  We felt that this font spoke much more to the spirit of the company.  We also changed the color of it from gray to purple, to fit in better with the "P".

So, that's our logo!

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